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The fairies we saw as children one day became ghosts... and from the ashes grew flowers where the fairies would live again.
With this motto, the brand wants to warn us that it will speak of beauty in the strange and darkness in the beautiful, and the eternal cycle of reinterpreting the layers of life and the journey back inward.
The Violet Fane collection aims to be an exploration of small worlds, where art extends to all areas: from the art created in the prints to the envelopes, the materials used, and the photographic shoots. It is a brand conceived to be a storyteller of small micro-universes, and the fashion garments are the final piece in this world-building.
In 2014, their story of haunted mansions, asylums, and fairy cottages began in a small studio in Barcelona. Production started by hand, with just a few orders per series, until they were able to manufacture in a larger workshop, also in Barcelona. Since then, the brand has experimented with many textile techniques and explored diverse themes such as embroidery, printing, and even creating fabrics from scratch.
In the timeline below, we see some of her most significant creations: The first, "The Sea Jewels," is literally the first fabric sample she printed, depicting a fantastical aquatic world with photographs of 1920s showgirls. This is followed by "Tragicomico," "Asylum," and "The Funeral," the latter two being the brand's most viral. The latest is "The Enchanted Town," one of her most recent designs. Violet Fane has also participated in the EGL fashion circuit, taking part in numerous international events and collaborating with other artists such as Peppermint Fox, among other illustrators in the scene.
Since 2018, their pieces can be found in iconic locations such as Atelier Pierrot stores (including the legendary shopping center in Laforet, Harajuku, Tokyo), Madame Chocolat in Barcelona, and Lolita Collective. We can also find interviews with the brand in publications like Le Pannier and Le Vitrail, both associated with the community. EGL.
You can see all of Violet Fane and Sumire's past collections in our "Past Collections" section.
Sumire, or Café Sumire, is a sub-brand of Violet Fane, launched in 2021 following their Otome Nostalgia series. It's aim is to explore the retro and nostalgic charm of 1970s and 80s Japan. While Violet focuses more on Victorian and esoteric themes, Sumire is not only its lighter counterpart but also a tribute to the history of Old School EGL, particularly its beginnings, the Showa era, rather than a personal exploration like that found in Violet Fane. In short, Violet explores the artistic inspirations we can offer based on our personal interests, while Sumire explores the reasons we fell in love with the EGL subculture, the debate, and the artistic reciprocity that exists within a subculture.
The concept of Sumire is a cozy café with cheerful accordion music, filled with roses, cakes, and strawberry and rose tea.
Magdalena Gómez, born in 1994 in Barcelona, is the designer and coordinator behind Violet Fane and Sumire. From a young age, she has been a fan of "weird girl" aesthetics: such as Gothic, classic Lolita, Dark Cabaret, Steampunk, Dolly Kei, Cult Party Kei, and other subcultures like Dark Academia, where the archetype of ghostly girls lost in an old library has recently been given a name. Fashion, for her, is about using aesthetics, art, and history as a form of reverie and wearing one's identity on one's skin.
Since 2010, she has worked alongside her sister at Madame Chocolat, a multi-aesthetic alternative fashion store in Barcelona, which has kept her connected to alternative clothing and communities.
You can learn more about Madame Chocolat on their social media or website.
See all of Violet Fane and Sumire's past collections in our Past Collections section.